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Digital Marketing Course : Training Modules
Duration- 50 Hrs | 4 Live Projects | 10 Case Studies | 6 Certifications
1) Introduction to Digital Marketing Course - This module sets your foundation for next classes. Learn different channels & how they are different from traditional marketing.
2) Budgeting and Planning- Important part of Digital Marketing course. Learn how to plan your digital marketing budget and plan expenditure.
3) Website Creation - Create your own website and blog sites on Wordpress CMS
4) Search Engine Optimization (SEO) – This module prepares you to rank your site on search engines. Google , Bing etc
5) Search Engine Marketing (SEM) – Google Adwords & Bing Ads. Learn how to generate high quality leads on search engines.
6) Web Analytics – We will make you data driven here. Google Analytics is going to be your life long companion in digital marketing.
7) Social Media Marketing (SMM) – Learn how to socialize with customers on social media. Branding , Awareness and lead generation on various social media platforms.
8) Content Marketing & Inbound Marketing – Content is the king, content is the queen. Learn how content acts as a catalyst to inbound marketing.
9) Email Marketing – Learn to build your opt-in email database . Customer engagement, retention and promotions, get skilled to do them effectively.
10) Affiliate Marketing- Know how to be a successful affiliate marketer and how to run an effective affiliate marketing program.
11) Online Reputation Management- Know how to manage brand reputation in this ever responsive digital world.
12) Growth Hacking- Learn strategies to grow fast in this competitive digital market place.
13) Live Project as per Specialization