Local SEO- Get Your Local Business Rank on Google
Local SEO is important if you want search engine visibility of your business for your location. Local SEO expands your reach to your customers.
6 things you must focus to rank better in local SEO results,
Local Pack:- Local pack is the first 3 listings you see on SERP when your search for any keyword. It normally follows below the map.
6 things you must focus to rank better in local SEO results or to get yourself on the Local Pack to gain more visibility and traffic.
Have you declared your business on Google My Business yet ?
Declare your business on “Google My Business”. Its very simple and straight forward. You need to place your business on Google map as well. After filling in desired details, you will receive a post from Google with the verification code. Its all free.
Add a relevant description about your business, add logo , phone number and relevant photographs ( make sure to use high resolution ones) of your business
Configure your Google Plus account
Once your business is verified under “My Business” you can configure your Google Plus a/c from the dashboard. Its very important from SEO point of view.
Is your Technical SEO right?
Don’t ignore the power of technical SEO factors for Local SEO. Cross check your title tag, URL , meta description , ALT tags and use the local keywords you are targeting for. You can even add your business location to your title tag .
Perform your on page SEO correctly and specifically focus on local key words.
If you using WordPress CMS, you can do this easily with Yoast SEO.
Are you listed on your city’s local business directories ?
Shortlist top local business directories for your city and get listed there. Declare your name address and phone number (NAP) . Make sure your NAP remains consistent across all directories to maintain a good UX .
Are you focusing on getting local reviews ?
Local reviews bring a lot of genuineness to your business. Focus on gathering reviews from your existing customers to stand out.
How good is your CTR on SERP ?
Google has clearly stated that sites with high CTR on SERP will rank better. Write a really compelling title and meta description . Focus on structured data to in increase CTR