Programmatic Advertising Course
Instructor Led | Classroom & Online Training
Programmatic Advertisement Training
Martech and AdTech is here. Programmatic advertisement is becoming extremely popular due to its vast expanded network and flexibility. Marketers are adopting programmatic advertisement at a rapid rate.
Programmatic advertising is becoming an increasingly important part of the digital advertising ecosystem and, as a marketer or an advertiser, it is imperative that you fully understand how it works. It’s an in-demand skill that will help you take your career to the next level and this course will help you accomplish that!
What is programmatic ad buying?
“Programmatic” ad buying typically refers to the use of software to purchase digital advertising, as opposed to the traditional process that involves RFPs, human negotiations and manual insertion orders. It’s using machines to buy ads, basically.
The course will cover the different types of programmatic advertising – open auctions, private auctions, preferred deals and programmatic guaranteed deals with the pros and cons of each type. You will also learn about the Google programmatic ecosystem, the components that are part of it as well as the functions of each component.
One of the best thing about Talenteye Academy is your trainers.
They are industry thought leaders and IIM, Bangalore alumni with 11 yrs experience.
They get you the real world experience, best case studies and study materials for the class, ensuring you study everything latest in Digital Marketing Training Course.
Programmatic advertising course Details
- Its 10 hrs course
- Weekend program : Classroom & online program
- 2 hrs/class
- Batch Size- 5 students maximum
- Class recordings for future referral
Who Should Attend
Strongly recommended for digital marketers
- Digital Marketing Professionals
- Performance marketers
- Adtech professional
- PPC marketers
- If you belong to any other domain, speak to us for counselling.
Programmatic Advertisement Course - Learning Scope
- Introduction to programmatic advertisement
- Understand programmatic advertisement ecosystem
- Terminologies & Concepts
- Various kinds of programmatic advertisements
- How programmatic ads are different from Google Display Network
- Google DoubleClick, BlueKai and other popular platforms
- Programmatic Vs Native ads
- Practicals: On popular DSP
- Certifications: Course completion certification