Programmatic Advertising Course

Instructor Led | Classroom & Online Training

Home \ Programmatic Advertising Course

Programmatic Advertisement Training

Martech and AdTech is here. Programmatic advertisement is becoming extremely popular due to its vast expanded network and flexibility. Marketers are adopting programmatic advertisement at a rapid rate.

Programmatic advertising is becoming an increasingly important part of the digital advertising ecosystem and, as a marketer or an advertiser, it is imperative that you fully understand how it works. It’s an in-demand skill that will help you take your career to the next level and this course will help you accomplish that!

What is programmatic ad buying?

“Programmatic” ad buying typically refers to the use of software to purchase digital advertising, as opposed to the traditional process that involves RFPs, human negotiations and manual insertion orders. It’s using machines to buy ads, basically.  

The course will cover the different types of programmatic advertising – open auctions, private auctions, preferred deals and programmatic guaranteed deals with the pros and cons of each type. You will also learn about the Google programmatic ecosystem, the components that are part of it as well as the functions of each component.

Your Trainer

One of the best thing about Talenteye Academy is your trainers.

They are industry thought leaders and IIM, Bangalore alumni with 11 yrs experience.

They get you the real world experience, best case studies and study materials for the class, ensuring you study everything latest in Digital Marketing Training Course.

Course Duration

Programmatic advertising course Details

  • Its 10 hrs course
  • Weekend program : Classroom & online program
  • 2 hrs/class
  • Batch Size- 5 students maximum
  • Class recordings for future referral

Who Should Attend

Strongly recommended for digital marketers

  • Digital Marketing Professionals
  • Performance marketers
  • Adtech professional
  • PPC marketers
  • If you belong to any other domain, speak to us for counselling.

Programmatic Advertisement Course - Learning Scope

  • Introduction to programmatic advertisement
  • Understand programmatic advertisement ecosystem
  • Terminologies & Concepts
  • Various kinds of programmatic advertisements
  • How programmatic ads are different from Google Display Network
  • Google DoubleClick, BlueKai and other popular platforms
  • Programmatic Vs Native ads
  • Practicals: On popular DSP
  • Certifications: Course completion certification

Course Fee : Rs 25,000/-

What Our Students Say About Us

My training experience in this institute is incredible.As a digital marketing professional, I have joined this institute to enhance my skill. Faculties are excellent trainers and they have huge industry experience.The specialty of this institute is unique teaching methodology and always keeps students engage in the subject by giving daily assignments and real-time live projects.Students get trained according to present industry requirements.I strongly recommend this institute for who wants to build their career in digital marketing and I am always thankful to Ma'am for giving me expertise in Digital Marketing.